| Updating the Dynamic Content and Personalized Advertising Policies | | |  | | Dear Ad Manager Partner, | | | | In July 2024, Google will make a handful of updates to our policies to provide better clarity and transparency for our publisher partners. | | | | Google will replace the "Ads on Dynamic Content" AdMob and AdSense program policy with a new "Ads in Private Communications" policy. This change will provide clarity to publishers by explaining that ads are prohibited on screens where the primary focus is a private communication like direct messages, live chats, video-chats, and private chatrooms. Per the Google Ad Manager Partner Guidelines, these policies are applicable to Google Ad Manager partners when displaying Google ads on your sites and apps in the open auction. | | | | In addition, Google will also remove the "Personalized Advertising" Policy from the AdMob Behavioral Policies and replace it with a new "Personalized Advertising" Google Publisher Policy. All publishers must follow the rules about personalized ads serving in order to protect user privacy and prevent discriminatory practices. The creation of this policy as a Publisher Policy is to provide a consistent policy experience for all publishers. | | | | This message is a notification to inform you about the aforementioned policy updates. No action is needed from you at this time. | | | | Until next time, | | The Google Ad Manager Team | | | | | | | | | | | | | | | |
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