At Amazon, we've been making investments in machine learning (ML) since 1995. Today, many of the experiences customers have with Amazon are driven by machine learning from path optimization in our fulfillment centers and Amazon.com product recommendations, to Echo powered by Alexa and our retail experience Amazon Go—it's all made possible by AI/ML.
Within AWS, we've been focused on bringing that knowledge and capability to every business. With a broad offering of ML services that integrate with the existing data, security, and analytics capabilities of the AWS platform, solutions exist for organizations that are completely new to ML and for those who have already been using it for years.
Applying ML to your business can make customer personalization more tailored, help service and support be more efficient, improve the accuracy of forecasts, as well as many other potential use cases. To get started, we suggest downloading our "ML On AWS" paper below.
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