| | Understand the value of your digital marketing investment | | To help you measure all online conversions and optimize the value of your digital marketing investment, upgrade to Google's latest dynamic tagging solution. | | | | | By updating your current Google Analytics tag (analytics.js) to the latest tag (gtag.js), you will benefit from: | | | | | • | Future-proof conversion measurement: Benefit from the latest features and integrations as they become available so that you'll be better equipped to continue measuring conversions accurately if non-Google changes occur. | | | | • | Code-less tag management: Turn measurement features on and off within your Google Analytics account without having to manually change tags on your page. | | | | • | Faster and easier integration: Seamlessly implement and integrate with other Google products, such as Google Ads and Google Optimize. | | | You can find the global site tag (gtag.js) in your Analytics account and implement it directly on your website. Find more information in our dynamic tagging guide. Note: if you already use Google Tag Manager no action is needed. | | See you online,
The Google Analytics Team | | | | | | | | | | | 
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