| An easier way to stay in the know with privacy topics |
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 | | New privacy and regulation materials for publishers |  |  | | Individual preferences related to online privacy have changed and that impacts the way you've always done business. | | | To help you maximize revenue in this new era of digital advertising, we want to make sure you have the resources you need to stay ahead of the curve. | | | Read on to learn more about first-party identifiers, our Privacy @ Google moment published this quarter, and the privacy resources available on our Youtube channel. |
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| | First-Party Identifiers |  | | The industry is shifting as the timeline to third-party cookie deprecation continues and cross site identifiers become less available. Below are two solutions we've rolled out that are privacy-centric first party identifiers – with no implementation work required. These solutions have been turned on by default for your account, ensuring you don't miss an opportunity to leverage first-party identifiers. | | | Publisher First-Party Cookies | | | Publisher first-party cookies provide a user identifier for web when third-party cookies are not available, helping to maintain the value of your programmatic web inventory for advertisers. | | | Ensure these IDs are available on web ad requests to support ad delivery functions, such as frequency management and ads personalization. | | | Same App Key | | | This solution provides first-party identifiers set on your apps by Ad Manager SDKs – scoped to your apps, and like Publisher First Party Cookies, is not shared with other publishers, and not joined with any other identifiers. | | | To leverage same app key, ensure user ID is available on app ad requests to support ad delivery functions. | | | Help Center | | | Learn more about these and other types of identifiers by visiting Ad Manager's help center. |
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| | Rich Video Resources on YouTube | |  | | | Our video playlists on Youtube feature topics related to onboarding and education, privacy, and much more. This quarter we released an on-demand recording of our webinar "Activate your relationships: How to boost revenue with first-party data". | | | Subscribe to the Google Ad Manager Youtube channel to get notifications about the latest video resources from our team. | | | |
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| | We hope you find this newsletter helpful! If you have any questions or feedback, please reach out using this feedback form. |
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| | | Until next time, | | The Google Ad Manager Team | | | | | | | | | | | | |
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